ABC will not be screening the entire FlashForward pilot episode at Comic Con, Variety reports. Instead they will screen selected clips during the panel.
ABC want to gauge audience reaction, whilst saving the full impact of the pilot until the premiere on September 24.
ABC marketing topper Mike Benson says Comic-Con is the natural place where Flash Forward can generate buzz, but the show must reach beyond the halls of the Convention Center to become a hit.
We need to drive millions of viewers to sample it, Benson said. In order to do that, this is a good niche to reach out to. Comic-Con is a small piece of a much bigger marketing strategy.
He added that the pilot won’t be unspooled in its entirety to avoid giving away a reveal at the end of the episode.
