Last night on UK TV, Channel Five launched a “world first” when they aired a new marketing campaign featuring appearances from its shows, including: FlashForward, CSI: New York, NCIS, CSI: Miami, and The Mentalist. According to the broadcaster, this is the first time that rival studios: Warner Bros, CBS and ABC have agreed to release their stars to film a joint promo.
The promo, titled: “The Drama Continues”, is a thing of unfolding beauty as far as I’m concerned. Conceptually, creatively and musically it really resonates. FlashForward’s Mark Benford (Joseph Fiennes) makes an appearance – probably his best performance of the season (am I harsh?). We’ve embedded the video below the jump, so feel free to check it out.
httpvh://www.youtube.com/watch?v=_OBuG2BOeoY
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ABC need to up their game. First Spain out-does them with perhaps the best Lost promo of all time (at least since Channel 4′s ‘One of Us’ promo a few years back), and now the UK represents again, with a great FlashForward-included ad campaign.
